Monster Seminar Jam – Going Beyond Jargon and Elevator Speeches


Monster Seminar Jam – Going Beyond Jargon and Elevator Speeches: Strategies for Communicating Science to the Public.

Dana Vukajlovich- Portal to the Public Program Manager, Pacific Science Center. The Northwest Fisheries Science Center “Monster Seminar JAM” is part of the OneNOAA Science Discussion Seminar Series.

  1. At @NOAAFish_NWFSC #MonsterJam seminar series. Going beyond jargon and elevator speeches- Dana Vukajlovich from @PacSci– ready to start!
  2. Dana Vukajlovich one thing I love about my job at portal to the public is to meet scientist. Great to see familiar faces at #MonsterJam!
  3. The speaker started asking questions to the audience: Why do you think that communicating science to the public is important? Do you think that public audiences are interested in hearing about current science? Audience started to engage immediately.
  4. Dana V. – lots of people in non-scientific community passionate about science #MonsterJam
  5. Creating fun, engaging experiences leads to plenty of self-directed learning. Dana Vukajlovich at #MonsterJam
  6. A quick look at the hashtag stream shown me there was a problem with #MosterJam. Live concert with same name same day. Changed hashtag to #BeyondJargon
  7. Dana Vukajlovich at #BeyondJargon you can only learn something new if you first address previous misconceptions.
  8. Misconception: cavemen and dinosaurs, polar bears and penguins. Time and space distinction difficult to change after childhood #BeyondJargon
  9. What is wrong with this picture? Penguins and Polar Bears (hint: it has nothing to do with the soda)
  10. Why did she title this talk: Beyond Jargon and Elevator Speeches?
    Effective Science communication involves more than
    speaking in words that people understand and more than a nice 1-minute
    summary of what you do and why it matters… It also requires ENGAGEMENT
  11. Why does engagement matters? You keep interest and get feedback about how your message comes across #BeyondJargon
  12. For effective communication: get to the punch line first. Learn what your audience is most interested in hearing about. #BeyondJargon
  13. Engagement: invite access, invite prior knowledge, listen, and value their expertise – Dana Vukajlovich #BeyondJargon
  14. Useful References:
  15. “Communicating the science of climate change” by R. Somerville and S. Hssol in Physics Today, October 2011


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